Videos Top The List In Online Content But Guest Articles Are More Popular, Claims New Study
You may have heard a lot of studies talk about which form of online content ranks the best among all the others out there today. And thanks ...
Retail media is gaining ground as a new marketing strategy
Retail media is gaining ground as a new marketing strategy, as brands increasingly shift their shopper, trade, and brand marketing budget to...
Influencer marketing budget is set to go up in 2023
The latest survey conducted by Open Influence shows that the ongoing year will be the year of influencer marketing. Out of 150 marketing le...
52% of Marketers Increase Social Media Budgets Due to Economic Turmoil
Now that 2023 is in full swing, marketers are starting to reveal what their main focuses will be in the upcoming year. It seems that 2023 is...
What Is The Biggest Risk To Your Business’s Technical SEO Success In 2023? This Study Says It All
The world of technical SEO is not as clear-cut as most of us may have imagined. And if you’re on the lookout for ways to make your firm stan...
New Study Says Email And SMS Witnessed Slow But Steady Growth In 2022
The Winterberry Group is shedding light on some interesting news including how email and SMS witness tepid growth in the previous year. St...
Nostalgia Marketing And Its Diverse Advantages
Nostalgia marketing is a technique that companies use to evoke feelings of sentimentality in their customers to increase brand loyalty and s...
Digital Audio Marketing to Take Center Stage in 2023
It looks like digital audio is going to become a popular choice for marketers in 2023 with all things having been considered and taken into ...
Have Marketers Finally Cracked Digital Ads? This Report Suggests Yes
Digital ads have been a core aspect of the marketing industry for quite some time now, but in spite of the fact that this is the case market...
Research Shows Brands Are Opting for More Efficient Marketing
Brands are always on the lookout for new and better ways to conduct their marketing campaigns, and a new report from Emplifi sought to un...
What’s the Best Brand for Influencers?
Influencers quickly turned into a core component of the creator economy, and they also managed to become essential to marketing and advertis...
People Spend 33% Less Time Reading Individual Emails in 2022 Than in 2018
Emails can be tough to get through, especially when we allow them to accumulate for such a long period of time. People seem to be getting a ...
Infographic: Tips To Successfully Target Your Marketing At Different Generations Using Online Reviews
If you happen to be on the lookout for ways to conduct successful marketing for different generations, then we’ve got news for you. Thanks t...
Salary Guide: What Payscale Should Marketing, PR, And Content Positions Expect In 2023?
It’s a new year and a new beginning and that means a shift in goals and trends is bound to be seen. If you happen to hold a job in the world...
What’s Trending In The Tech And Societal World For 2023? Top Marketers Have Their Say
2023 is here and that means bidding farewell to old trends and saying hello to new ones. Top marketers are having their say on what they fee...
Recession is taking away SEO and PPC opportunities in 2023 - are we headed towards marketing depression?
2022 has been an eventful year for all of us. Where quarantine had highlighted marketers because the world turned to digital marketing, the ...
This Survey Highlights Tips and Tricks for the New Digital Marketing Landscape
The marketing landscape has seen a lot of ebbs and flows these past few years, and this has resulted in a dynamic shift which many marketing...
Digital advertising is facing a new era of rejection and Meta alongside other social media apps are going to bear the brunt of it
In this new age of technology, social media is everything. For brands to flourish in this age they need to have proper marketing online so t...
How to Create a Successful Influencer Marketing Campaign to Promote Virtual Event
As soon as the pandemic hit and in-person gatherings were no longer viable, virtual events quickly gained momentum as the go-to option for ...
Google’s John Mueller Denies Claims that WordPress is Better for SEO
There seem to be so many different aspects to SEO that professionals working in this space often leave nothing to chance. In spite of the fa...
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